How to Make a Software Development Job Ad Attractive?
If you’re a startup CEO, CTO, or HR professional, then at one point, you must have struggled with writing a job ad. It’s one of the most challenging steps in recruitment – you have to include all the details, but not make it too long; appeal to the candidate, but avoid overstuffing and making it difficult to read.
It gets harder when you’re looking for a software engineer. Even if you offer the telecommuting benefit, getting them hooked onto your remote job offer without reaching out to them directly is pretty complicated. How to write a job ad that will catch the eye of your future software engineer employee?
Include the pros of your telecommuting position
As you can see above, a job ad that is appealing to a software engineer must include a few things. First of all, turn yourself to the “benefit mindset.” The biggest mistake we often see the employers make is to write a long list of all requirements they expect the candidate to have, followed by a description of the position, without mentioning anything they give in exchange.
Devote some time to prepare a nice depiction of the benefits that come with this position – include the pros of telecommuting, and elaborate on them. If you provide social and health insurance for your remote employees, funding of coworking spaces or covering coffeeshops expenditure, paid vacation time, budget for the employees’ professional development – always remember to mention it in the job ad copy.
Looking for more statistics related to telecommuting? See State Of Remote Work Report by Buffer.
List the remote work tools in your job ad
The copy that you post on job boards should be short and appealing. However, if you also have a separate careers page on your website, then you can elaborate more on the remote software development position. For example, you can mention all the tools that you use daily.
Remember to include the remote team communication tools, like Slack, Twist, Zoom, Whereby, Calendly, but also bring up the project management tools that you use – e.g., Zenkit, Trello, Jira, Asana, Process.st. Additionally, you can ask your teammates, preferably also telecommuting software engineers, to give you an honest testimonial, which you can quote in the job ad.
Tell them more about your recruitment process
The next step of writing a great remote job ad is to describe the whole recruitment process, from the beginning to the end, so that the candidates for your software engineering position will be ready for what awaits them. Employers often omit that part; however, it’s precious for the remote candidates.
It shows that you value the time they devote to your process, especially if you want them to go through a time-consuming technical challenge and have a few video interviews. If you define how long will the whole process take – it will also help them with terminating their current obligations at the right moment.
Need more tips on improving Candidate Experience? Read the article Candidate Experience – 5 Golden Rules to Help You Get Better by eyeson
Disclose the salary ranges
The most important thing while writing a job ad, and we cannot stress this enough – salary transparency. You will not attract an experienced remote software engineer if you do not disclose what you are offering in exchange for their time and skillset. All the benefits that we mentioned earlier may lose their importance if you do not mention the most crucial factor everyone is checking while looking for a remote software engineering job.
Hopefully, now you know how to write a job ad that will attract the attention of telecommuting software developers. If you want to learn more about hiring software engineers, check out our other article “Hiring a Remote Developer While Scaling up a Company – 5 Must Know Facts“.
